BANG & OLUFSEN
Interior & Installation Design for Global Launch Event
New York, London, Münich & Copenhagen.
Interior design for a Worldwide launch of the new and innovative BeoVision Avant from Bang & Olufsen. The television was staged in a scenary of coreographed movement, curtain fall and high end materials at 4 different and amazing sceneries around the world. The underlying theme for the launch was the "The one that moves", referring to the beautiful and elegant movements of the TV. The features was staged as installations varying from artistic and abstract explaining the complexity of the human perception principle of colour constancy and the showcasing of BeoRemote One's development process in production. Abstract or not, all 9 installations had one thing in common - They invited each guest to interact with them to investigate further and get a better understanding of the product they were being introduced to.
Designed in collaboration with Trine Kjær.
Project status: Compleeted